There are a surprising array of precious metals, it’s not just gold and platinum wedding rings that are available! We only tend to think about gold (yellow and red) and white metals (silver, platinum, palladium and white gold) but in truth it is much more subtle than that. The various metals and alloys have quite different colours and properties.

We think of the metals representing different seasons. Spring is the pale yellow of 9ct white gold and summer the brightness of yellow gold. Autumn is the rich brown of 14ct and 18ct white gold with winter being the grey of palladium. Platinum wedding rings suits everyone and red gold often suits those with paler skin, and redheads. Think about this and how you dress yourself when choosing a metal.

You can see some examples of our wedding rings here.


Gold is mixed into a number of different alloys to produce different colours and properties.

24ct Pure Gold

Pure gold (24ct) is rich, orange yellow and quite soft. It is rarely used for jewellery as it’s not quite durable enough for regular wearing. The colour can also be a bit too rich for most people. We have a theory that it used to be more popular before the age of cheap flights and fake tan as it clashes slightly with tanned light skin. However it looks excellent on very pale or much darker skin. 22ct is very similar, but slightly harder and generally used in its place in jewellery.

18ct Yellow Gold

18ct yellow gold is three quarters gold, a slightly paler colour than 22ct, with a good hardness. This is the classic wedding ring material. It’s often overlooked these days as being too bright, but its traditional nature makes it surprisingly subtle.

14ct Yellow Gold

14ct yellow gold is more common in the US than the UK. However we think it makes a nice middle ground between the pale almost slightly pinkish 9ct and the strong yellow of 18ct.

9ct Yellow Gold

9ct yellow gold is three eights gold, mixed with silver and copper. It is a pale yellow colour with a little pink tinge from the copper. This metal is slightly brittle when being worked, but a ring is a very strong shape, so once made that is less of a concern.

18ct White Gold

18ct white gold is a mixture of gold, silver and palladium. The colour is a rich dark brown which particularly suits people who wear autumnal colours or have olive skin and brown hair/eyes. It is subtle but still has that feeling of 18ct gold, which is a nice combination. This alloy tends to be sold rhodium plated, but as the plating wears off, the colour change can be quite significant. We usually sell it unplated.

14ct White Gold

14ct white gold is a very similar alloy to 18ct white gold, but slightly more neutral. This alloy is the standard in the US, but fairly hard to come by here. It has become one of our most popular metals.

9ct White Gold

9ct white gold is a spring-like, very bright, very pale yellow. It suits many people, especially those who like to wear some bright colours. This alloy is very hard, although a little brittle for dainty engagement rings, and the palest of the precious metals after silver.

18ct Red Gold

Red, or rose, gold refers to gold-copper alloys, where the redness of the copper tints it pinky-orange. 18ct is fairly close in colour to 18ct yellow gold as the difference in copper content isn’t very significant. It seems to mainly suit redheads.

9ct Red Gold

9ct red, or rose, gold is quite a bit redder than 18ct. It is the usual choice for people looking for red gold. It is also affordable, so it is a popular option for people looking for something a little bit different.



Silver is the whitest of the precious metals and, if anything, is very slightly yellow. It is also the cheapest by far, which means, as a designer, you have the scope to play around with it. Making bigger, chunkier items is possible without worrying about the cost. However, as it can’t be made into low carat alloys like gold can, it is quite soft. This can make it unsuitable for wedding rings. Silver slowly darkens with oxidisation, but if worn it should keep its shine. It’s usually sold at 92.5% purity (sterling silver) as pure silver is really too soft.


Palladium used to be popular as a more affordable alternative to platinum, especially for chunkier men’s rings.  However in the past few years unfortunately the price has quadrupled. The colour is a fairly dark, gun-metal grey, which has quite a modern feel. Palladium tends to suit people with an understated look who wear wintery colours. It also works on people with dark hair and blue eyes. The metal properties can make it difficult to work with, but it casts well. The standard jewellery purity of palladium is 95%.


Platinum is very hard and deliciously heavy, with a light grey colour that polishes up beautifully and keeps its shine well. It is the whitest of the more precious metals without the rhodium plating. There is a lot of prestige to platinum and it brings a certain gravitas. Diamonds look fabulous as the whiteness stands out in it. It is the most glamorous and felt to be the most valuable, although pure gold has at times been more expensive.


Rhodium is a very hard metal used for electro-plating onto white gold. The colour is nearly as light as silver and slightly colder. The finish is beautiful, and looks great in shop windows. However the downside is that it wears off over time, often just a few months, which can be a nasty surprise. We think this can make a wedding ring feel more impermanent, so we don’t use it that often.